Prepared exclusively for Everly Clinic

Your Complete Digital Presence

A fully managed website, SEO engine, and digital strategy — designed to position Everly as Malta's leading preventive health destination.

Prepared by Born Digital Studio
Date March 2026
Proposal BORN-EVR-2026
Explore
01

The Vision

Everly isn't just a clinic — it's a movement in preventive health. Your digital presence needs to match that ambition.

We propose a fully managed digital presence service — encompassing bespoke Figma design, precision-engineered development, comprehensive SEO strategy, and ongoing content optimisation powered by AI automation and Claude Code workflows.

This isn't a website project. It's your digital clinic — always on, always optimised, always converting.

02

Your Project Team

Everly's digital presence will be delivered by three specialist companies within the KVLR Group — each bringing deep expertise to their domain.

A project by KVLR Group kvlrcode.com
Born Digital Studio
Lead Agency & Development

Product-first digital engineering studio. Born leads the project — handling strategy, full-stack development, animations, portal integration, SEO automation, and ongoing managed services.

  • Project management & strategy
  • Frontend & backend development
  • SEO implementation & automation
  • Portal & third-party integrations
  • Ongoing managed digital presence
Whitespace
Design & Brand Direction

Specialist digital design agency. Whitespace delivers the custom Figma design, refined visual direction, and brand consistency — ensuring Everly's premium identity translates flawlessly across every screen.

  • Custom Figma UI/UX design
  • Brand identity & visual direction
  • Design system & component library
  • Motion design direction
  • Print & collateral design
Veracloud
Infrastructure & Security

ISO 27001-certified managed IT and cloud solutions provider serving 230+ businesses. Veracloud ensures Everly's digital infrastructure is secure, performant, and enterprise-grade.

  • Cloud infrastructure & hosting
  • SSL, DNS & CDN management
  • Security monitoring & compliance
  • Uptime monitoring & failover
  • Data protection & backup
03

Full Scope of Work

Everything Everly needs under one roof. No gaps, no third parties, no excuses.

01

Bespoke Figma Design

Custom UI/UX designed from scratch in Figma — not a template. Every pixel crafted to reflect Everly's premium positioning. Full desktop and mobile responsive designs with interactive prototyping.

  • Homepage (10 sections as specified)
  • About Everly page
  • Programmes & Packages
  • The Everly Journal (Blog)
  • Global Clients / Medical Concierge
  • Contact & Booking
  • Client Portal Integration
  • Mobile-first responsive design
02

Premium Development

Built with modern web technologies for blazing performance. Cinematic video banners, smooth scroll animations, parallax effects, masonry grids, and interactive carousels — all optimised for Core Web Vitals.

  • Hero video banner (H'Attard drone footage)
  • Scroll-triggered animations
  • Interactive experience grid (2x2)
  • Expert carousel with hover reveals
  • Facilities masonry gallery
  • Horizontal process timeline
  • Live chat integration
  • Client login portal (Heads Up Health)
03

Technical SEO Foundation

A rock-solid technical SEO foundation built from day one — not bolted on as an afterthought. We engineer search visibility into the site's DNA.

  • Schema markup (MedicalBusiness, Physician, FAQPage)
  • Core Web Vitals optimisation (LCP, FID, CLS)
  • XML sitemaps & robots.txt
  • Canonical URLs & hreflang (EN/MT)
  • Open Graph & Twitter Card meta
  • Structured breadcrumbs
  • Image optimisation (WebP/AVIF, lazy loading)
  • Video compression & adaptive streaming
04

Content SEO & Strategy

Ongoing content optimisation driven by AI-powered workflows. We use Claude Code automations to research, draft, optimise, and publish content that ranks.

  • Keyword research & content mapping
  • AI-assisted blog writing (Everly Journal)
  • Meta title & description optimisation
  • Internal linking architecture
  • Featured snippet optimisation
  • Local SEO (Google Business Profile)
  • Monthly content calendar
  • Competitor gap analysis
05

AI-Powered Automations

Born's proprietary automation stack using Claude Code and custom workflows — your unfair advantage. We automate what agencies do manually.

  • Automated SEO audits (weekly)
  • Content performance monitoring
  • Broken link detection & repair
  • Schema validation checks
  • Lighthouse score monitoring
  • Automated meta tag generation
  • Content freshness updates
  • Ranking position tracking
06

Ongoing Management

Your website is a living asset. We provide continuous management, updates, and optimisation — so Everly's team can focus on what they do best: saving lives.

  • Monthly performance reports
  • Content updates & page additions
  • Security monitoring & SSL
  • Uptime monitoring (99.9% SLA)
  • CMS training & support
  • Bug fixes within 24 hours
  • Quarterly strategy reviews
  • Priority Slack/email support
04

Design Approach

Custom Figma design — every screen, every interaction, every detail.

I

Premium Visual Language

Calm, natural, refined. Two fonts maximum — elegant serif for headings, clean sans-serif for body. Warm Mediterranean tones with generous white space. The website should feel like walking into the clinic.

II

Cinematic Motion

Hero video banners, parallax scrolling, scroll-triggered fades, and subtle hover micro-interactions. Every animation slow, calm, and fluid — consistent with Everly's wellness philosophy.

III

Conversion Architecture

Sticky "Start Your Journey" CTA, strategically placed booking buttons, and a live chat widget. Every section guides users toward the consultation funnel.

IV

Homepage Blueprint

10 meticulously designed sections: Hero Video → Programmes → Mediterranean Banner → Experience Grid → Medical Trust → Journey Timeline → Facilities Gallery → Tech & Health Insights → Testimonials → Destination Health → Final CTA → Footer.

Pages Included in Figma Design

01 Homepage 10 sections, hero video, experience grid, timeline
02 About Everly Hero intro, clinic masonry grid, expert carousel
03 Programmes & Packages 360 preventive, longevity, specialised programmes
04 The Everly Journal Blog listing, article template, podcast integration
05 Global Clients Medical concierge, 360 travel package, guided itinerary
06 Contact & Booking Booking form, map integration, consultation CTAs
07 Client Portal Heads Up Health integration, login, dashboard preview
08 Legal Pages Privacy policy, terms & conditions, cookie policy
05

SEO — Our Unfair Advantage

Most agencies do SEO manually. We automate it with Claude Code — giving Everly the precision of AI with the strategy of senior consultants.

Technical SEO

Built into the Foundation

Performance

  • Core Web Vitals optimisation (LCP < 2.5s, FID < 100ms, CLS < 0.1)
  • Image optimisation — WebP/AVIF with responsive srcset
  • Video compression with adaptive bitrate streaming
  • Critical CSS inlining & code splitting
  • CDN delivery via Cloudflare
  • Preloading, prefetching & resource hints

Crawlability & Indexing

  • XML sitemaps (pages, images, videos)
  • Robots.txt configuration
  • Canonical URL management
  • Pagination with rel=next/prev
  • Clean URL structure
  • 301 redirect mapping

Structured Data

  • MedicalBusiness schema
  • Physician schema (expert profiles)
  • FAQPage schema
  • Article schema (Everly Journal)
  • BreadcrumbList schema
  • LocalBusiness with geo-coordinates

On-Page & Content SEO

Ongoing Optimisation

Keyword Strategy

  • Primary keyword mapping per page
  • Long-tail keyword targeting for blog
  • Search intent alignment
  • Competitor keyword gap analysis
  • Monthly keyword opportunity reports
  • Featured snippet optimisation

Content Optimisation

  • AI-assisted meta titles & descriptions
  • Header hierarchy (H1-H6) audit
  • Internal linking architecture
  • Image alt text optimisation
  • Content freshness signals
  • E-E-A-T compliance for medical content

Local & International

  • Google Business Profile setup & management
  • Local citation building (Malta)
  • Hreflang tags (EN/MT)
  • Destination health keywords (international)
  • Medical tourism content strategy
  • Review generation strategy

AI-Powered SEO Automation

Claude Code + Custom Workflows
Weekly

Automated SEO Audit

Full-site crawl checking for broken links, missing meta tags, schema errors, and performance regressions.

Weekly

Ranking Tracker

Position monitoring across 50+ target keywords with automated alerts for significant changes.

Monthly

Content Recommendations

AI-generated content briefs based on search trends, competitor analysis, and keyword opportunities.

Monthly

Performance Report

Automated Lighthouse audits, Core Web Vitals tracking, and search console data aggregation.

Continuous

Schema Validation

Automated structured data testing ensuring all schema markup remains valid and error-free.

Continuous

Uptime & Speed Monitor

Real-time monitoring with instant alerts if page speed degrades or site experiences downtime.

06

Performance Guarantees

We don't just build it and walk away. We set clear performance targets and work until they're met.

85+
Google Lighthouse
Performance Score

Target 85+ across Performance, Accessibility, Best Practices, and SEO on desktop. Mobile scores may vary depending on video-heavy sections. Measured via Google Lighthouse.

Good
Core Web Vitals
Rating

We target all Core Web Vitals — LCP, INP, and CLS — passing "Good" thresholds within 90 days of launch. Results depend on real-user data volume via Search Console.

95%+
Technical SEO
Health Score

Zero critical technical SEO errors at launch. Ongoing monitoring to maintain 95%+ health score across all pages, schema, meta tags, and URL structure.

99.9%
Uptime
Target

Website availability target of 99.9% uptime backed by Cloudflare infrastructure. Real-time monitoring with automated alerts for any downtime.

Page 1
Local Search
Ranking Target

Target page 1 Google positions for agreed local keywords like "longevity clinic Malta" and "preventive health Malta" within 6–12 months. Rankings depend on competition and content velocity.

24h
Response Time
SLA

All support requests acknowledged within 8 business hours, resolved within 24–48 hours. Critical issues (site down, security) prioritised and addressed same day.

Our commitment: These are performance targets, not absolute guarantees — SEO rankings and real-user metrics are influenced by factors outside our control. However, Born Digital Studio commits to continuous optimisation until targets are reached or exceeded. All targets assume Everly provides necessary content and assets within agreed timelines.

07

Project Timeline

From kickoff to launch in 8 weeks — then continuous optimisation forever.

Week 1–2

Discovery & Strategy

Brand immersion, content audit, keyword research, SEO strategy, sitemap architecture, competitor analysis, and content planning.

Week 2–4

Figma Design

Custom UI/UX design for all pages. Desktop and mobile. Interactive prototypes. Two rounds of revisions included. Design sign-off.

Week 4–7

Development & SEO Build

Pixel-perfect build from Figma designs. All animations, video integration, portal connectivity, schema markup, and technical SEO implementation.

Week 7–8

Testing & Launch

Cross-browser testing, mobile QA, performance audits, SEO validation, content review, staging approval, DNS migration, and go-live.

Ongoing

Managed Digital Presence

Monthly SEO optimisation, content updates, performance monitoring, AI-powered audits, quarterly strategy reviews, and priority support.

08

Investment

Transparent pricing. No hidden fees. One partner for everything.

One-Time

Custom Figma Design & Build

Custom Figma Design (8 pages, desktop + mobile)
Premium Development & Animations
Hero Video Integration & Optimisation
Client Portal Integration (Heads Up Health)
Technical SEO Foundation
Schema Markup Implementation
Content Migration & Copywriting
Cross-Browser Testing & QA
Launch & DNS Migration
Starting from €14,000
Monthly Retainer

Managed Digital Presence

AI-Powered SEO Monitoring & Optimisation
Weekly Automated SEO Audits
Content Updates (up to 4 blog posts/month)
Ranking & Performance Tracking
Core Web Vitals Monitoring
Schema Validation & Updates
Security Monitoring & SSL
Monthly Performance Report
Priority Support (24h SLA)
Quarterly Strategy Review
€400/month Includes all hosting, monitoring & SEO tools
09

What You Receive

Deliverable Website SEO Ongoing
Custom Figma Design Files (full ownership)✓
Responsive Website (Desktop + Mobile + Tablet)✓
Cinematic Hero Video Banner✓
Interactive Animations & Micro-interactions✓
Client Portal Integration✓
Live Chat Widget✓
Booking/Contact Forms✓
Schema Markup (Medical, FAQ, Local)✓✓
XML Sitemaps & Robots.txt✓✓
Core Web Vitals Optimisation✓✓
Google Business Profile Setup✓✓
Keyword Research & Content Mapping✓✓
AI-Powered Weekly SEO Audits✓
Blog Content (4 posts/month)✓
Ranking Position Tracking✓
Monthly Performance Report✓
Quarterly Strategy Review✓
Priority Support (24h SLA)✓

Ready to build Everly's
digital future?

Let's schedule a call to discuss this proposal, answer your questions, and align on next steps.

Get In Touch Visit born.mt